Five Pointers for Best Practices in Virtual Events
Great virtual events have a few things in common, whether they are presenting financial information at a shareholder’s meeting, spearheading the launch of a new product, or informing customers about the newest features of a product.
You may improve audience engagement, brand awareness, and the likelihood of an increase in attendance at your next event by incorporating five essential elements into your virtual and hybrid events. Furthermore, in terms of revenue and client loyalty, a strong virtual event may pay for itself.
The issue now becomes: Which five virtual event best practices will optimize your return on investment (ROI)?
- Involvement via Interactive Elements
With all the high-tech bells and whistles and the chance for face-to-face networking and chit-chat, today’s virtual events must compete with in-person gatherings. However, with the correct tools, virtual and hybrid events may be just as successful as in-person ones.
Opportunities to reach even more people in even more engaging ways than an in-person event are offered by virtual event solutions. Give participants lots of opportunities to engage with one another to make your virtual event memorable. Your event may stand out with features like audience conversation, Q&A sessions, and polling.
- Incorporate Originality into Your Presentations and Marketing Plans
Naturally, technology has a big impact on how engaging a virtual event can be. However, you also want to assign your most innovative marketing team to handle event promotion via social media, email, and other lead generating initiatives.
Gather presenter biographies for your advertising efforts. To create hype about the event, make sure you and them agree on the information they will distribute beforehand. Think about recording a video interview with one of the presenters to share on social media sites like LinkedIn.
- Customize Your Content to Engage a Specific Audience
Make sure that every piece of material you create, from marketing campaigns to event presentations, communicates directly to your target audience. To develop an audience persona—your ideal client who will be present at the event—you should collaborate with your sales and marketing departments.
Next, demonstrate how your virtual event may assist them in resolving their problems. Surveying your audience via email beforehand to find out what aspects of your company they would want to know more about might be beneficial. Content may then be customized to meet those demands.
- Emphasize Your Brand Image
A significant amount of time and effort will be invested by your marketing team and event planners in developing content and organizing an event that will resonate with your target audience. Make sure your audience is aware of the sources of all the useful stuff. It is crucial to concentrate on your branding before to, during, and following the event.
GlobalMeet provides customized branding for emails before to and following the event, landing pages, marketing materials, and the event itself. You may modify your material to adhere to your company’s branding guidelines, which include the distinctive colors, typefaces, logos, and design styles.
- Make a Clear Call to Action at the End
Participants in your virtual event should know exactly what to do next when they leave. They should have a strong impression of your brand and see your business as the authority in your sector.
Make sure you provide the audience a clear instruction. Perhaps you want them to upgrade their Software-as-a-Service (SaaS) subscription or purchase a new product. Only participants of the event can receive a discount code that is valid for a short period of time, allowing them to save money on purchases made during the following 48 hours. You want participants to leave your virtual event knowing exactly what they need to do next, regardless of the incentive you provide.